Marketing Projects

Here's a detailed presentation highlighting the marketing projects I've contributed to.

The Client

During my 10-week internship program at interTrend, our client was Liberty in North Korea. LiNK is a non-profit organization focused on refugee rescue, resettlement, and changing the narrative to shed light on the humanitarian issue, rather than the politics.

The Objective

After in-depth interviews with donors and non-donors, our team concluded that social media relevancy with a younger, humanitarian-minded demographic, was the key pain point for LiNK—the Objective: Amplify LiNK's mission to rally new allies and rebuild their grassroots origins.

The Deliverables

Our team delivered two executions: two marketing campaigns to reach a wider audience and a social media playbook to enhance their branding. My team focused on the campaign #WeFightBack, which rallies college students to take action and join LiNK's fight to change the narrative.

My Contributions:

As the Communications Intern I did:

Brand research to understand LiNK's current paint points and goals for improvement.
Regularly communicated with clients to ensure project alignment of recommendations with their expectations and goals.
Created engaging storytelling in presentations to both client and internal executives.